Brand Building

Brandcraft -Lisbon, a small agency, forged in old Lisbon by people who respect the city’s traditions and the history of their ancestors written around the world. In the project briefing, the objectives were clear. To somehow link the city or historical elements to the new brand image. It was intended to be simple but set in the context of the old Lisbon.

As strategy is one of the main services of the agency, I used the King, as a symbol coupled with the name Brandcraft, but with logic and planning on the board of reality. The Tagus River inspires the water blue tone and the image of the monograph that contains the word taxi that we all know influences the logo’s armor. Besides building the brand, printed media for OOH, stationery, brand manual and various graphic elements for printed and digital media were also created.