Poster Exhibition

This was my poster submission for Switzerland’s 75th Locarno Film Festival image contest. It was not the winner, but it was chosen to be in the top 10, and it will be part of an exhibition that will take place on the same festival date. This contest had 1,200 participants from 80 countries. This project was done in Cinema 4D with volumetric illumination and 3D modeling.

My creative strategy was to build a new figure based on the main features of the original leopard, like the black spots, jump position and is peculiar yellow color. But on the same time with a creative twist, had to be something new, edgy and memorable for all audiences across all platforms in terms of innovation and design. 75 years is history and this “new” leopard deserves a stage to perform and be remembered. All of this visual concept was created, designed and put together in a 3D World with volumetric illumination to achieve a cinematic atmosphere in order to connect us to the context of the festival. 5 overlapping shaped “leopard” layers with 15 graphic attributes applied on them, 5 x 15 = 75 years of festival.