Brand Building

Yugen Construções is a company dedicated to the construction and interior remodeling segment. With own teams in the following areas; Architecture, engineering, design, construction, fit-out and maintenance of structures.

The concept “Yugen” is a word with origin in Japanese theater and means; “so deep that it is impossible to verbalize.” It was the name chosen, making more sense with the aesthetic approach taken in the interior remodeling. In terms of graphics, I opted for simple lines and minimal but modern typography. As for the logo, my goal would be to approach the visual level of a Japanese character. For this project, brochures, hybrid editorial content, a corporate website, and After Effects and Cinema 4D animations were produced.